'CLASS FW 22-23'
Photo by Pietro Cocco
Creative and casting by Giustina Guerrieri
September has always been the month of big comebacks. To school, to work, to daily life.
For PIUMESTUDIO, September 2022 also marks the first real birthday, exactly one year after its official launch.
The FW22 / 23 collection sees further expansion in terms of design and colors.
Some now distinctive models of the brand such as the LUNA and LACCIO boots, meet the preppy taste of the derby lace-up, already launched for the SS22, and now reinvented for the daily fashion of the colder seasons. Finally, the bags collection with the SPAZIO and the new entry SPAZIETTO, in the iconic puffy and water resistant fabric.
To tell the story of the new collection, PIUMESTUDIO relied on the creative eye of Pietro Cocco, a photographer based in Milan and with a very personal vision, capable of perfectly integrating the world of art and visual composition with the fashion one, taking inspiration from the world of high school in a pop key.
With a varied casting and outfits inspired by the ‘00 culture, the protagonists move within a sometimes surreal school environment, in which the PIUMESTUDIO collection stands out thanks to the color palette and its unique design.
The campaign was also posted on the streets of Milan from 16 to 30 September 2022.
Photo by Pietro Cocco @pietro_cocco /Art direction and casting by Giustina Guerrieri @carinemorris_