BEHIND THE CAMPAIGN
A FUSION OF ALL-FEMALE CREATIVE SYNERGIES
For its launch campaign PIUMESTUDIO wanted to tell and represent Italian culture through the eyes of different women. They are all young, ambitious women who want to leave their mark, each one with its distinctive personality. But they're not just models; they are writers, make-up artists, photographers, creative energies in full swing.
Meet the two founders of Mulieris Magazine, Greta Langianni and Sara Lorusso, respectively model and photographer, friends and collaborators on and off the set; Marika Zaramella, better known as Leitalienne, make up artist and content manager of Espressoh; Samisc, aka Sarah Misciali, stylist; Giada Biaggi, writer and comedian; Arlyn Esther and Nazareth Yemane, models. With the artistic direction of Giustina Guerrieri and the photography of Sara Lorusso, the PIUMESTUDIO collections rise, showing their colorful and experimental outfits, with the help and support of brands such as Arthur Arbesser, the work of the girls from Magarchivio and the girlish and ironic collection from AcidaLatte.
Photo by Sara Lorusso @loruponyo @mulierismagazine /Art direction and casting by Giustina Guerrieri @carinemorris_/ Styling by Anna Carniel @annycarny / Models Greta Langianni @gretafutura - Marika Zaramella @leitalienne - Arlyn Esther @arlyn_esther - Sarah Misciali @samisc_ Giada Biaggi @giadabgg Nazareth Yemane @jesusitsnazareth / VIDEO Anderea Lamedica @imloppi / GROOMING Davide Perfetti @davideperfetti_ e Martina Porcelli @martinaporcellimua / A special thanks to @arthurarbesser @magarchivio @acidalatte_